Efficient water use is becoming increasingly important in the County. The James City Service Authority (JCSA) is the largest water utility in Virginia that is primarily reliant on groundwater, making water conservation a critical step to meet our future water needs and preserve this limited natural resource. Given the current issues surrounding the JCSA's groundwater permit, demand reduction practices include every other day irrigation from May 1-September 30, the 4 tier water service rates and a customer rebate program for water efficient appliances that was expanded in fiscal year 2020 to include nonprofit 501(c)(3) housing agencies as eligible applicants and accommodate increased customer participation.

JCSA works with  external partners to promote conservation programs, educate citizens on how to conserve and advise the Board of Directors on water supply and demand issues.